Marlowe Hotel – Identity
Brand Development, Logo, Corporate Stationary
Brand development and application for the Marlowe Hotel — a luxury hotel with Art Deco inspired architectural features. The Marlowe Hotel offers guests a unique experience of art, style and luxury. Catering for wealthy business executives, celebrities and those who appreciate the finer things in life. The logo incorporates Art Deco’s striking use of geometric forms, in designs and colour. Also reflected within the logo is the skyscraper in which the hotel is situated. Combined with a colour palette complimenting the luxurious experience that is the Marlowe Hotel.
From the notebook:
Logotype:
Crown symbol stacked
Crown symbol inline
Tower combination mark stacked mono
Tower combination mark Pantone 425 (100% and 55%) + Pantone 195
Corporate stationery:
Specifications:
Inks: Pantone 425 (100% and 55%) + Pantone 195
Stock: Spicers Splendorgel 115gsm, 340gsm