Passion Pasta – Brand identity
Brand Re-development, Logotype, Package Design
Brand re-development and application for Passion Pasta — a quality hand made organic range of pasta’s. Passion Pasta uses natural ingredients and is featured in high-end Deli environments. The new identity needed to communicate the organic hand made nature of the pasta; whilst conveying modern sophistication. The logotype developed reflects the modern, high-end Deli environment; but also pays homage to the historic nature of hand made pasta. Support graphics reinforce the organic ingredients and the handmade natural element of the brand.
From the notebook:
Supporting elements:
Dieline + Artwork:
Product shots:
Specifications
Inks: CMYK – Offset
Stock: K.W. Doggett Impact 350gsm
Logotype:
Pantone 393 (25%) + Black
